For the love, for the tough, for Tennessee.


A collaboration with the NFL's Tennessee Titans & fashion retailer Rooted for a full licensed apparel collection. Designed through the lens of wearability and the blue collar grit of the great state of Tennessee. I wanted to create something that was simple yet had purpose. For the love, for the tough, for Tennessee was my driving motto and inspiration to bring together this collaboration around the Tennessee community.⁣ Featuring Sheryl Crow, Chris Johnson, Anthony Fisker, Jelly Roll, Ernest, Pedro Alvarez, Juuse Saros, John Gotty, Shaala Mosley, Jake Germany, Mike Morales, Kahlil Arnold, D’lisha Davis, Nick Melidis, Tiana Gidley.

Client
NFL, ROOTED

Date
2021

Roles
Creative Direction
Design

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