Anchoring a community through story.

ROOTED is the premier apparel and footwear destination in Nashville, Tennessee driven by product, sustained by engagement and anchored in community. My focus for 3 years was on the overall visual aesthetics, as well as projects, strategies, and initiatives centered around developing the rooted brand identity via social media, digital content and online store.

Roles
Art Direction
Photography
Video
Social Media
Creative Strategy
Design

Client
ROOTED

Date
2017-20

Mission

Create and direct the overall visual aesthetic centered around developing the Rooted brand identity.

Image 8-25-20 at 9.29 AM.JPG

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Fairlane Hotel Lookbook

The lookbook created a retro modern take on rooted's diverse selection of brands through nostalgic hints and rudimentary elements.

A Special Capsule Inspired by NASA

Heron Preston’s Fall / Winter 2018 NASA inspired capsule collection.

Autumn / Winter 2018 Lookbook

Created in the office/studio space of Price Harrison, the architect of ROOTED's retail store.

Spring / Summer 2019 Lookbook

The Spring/Summer 19 lookbook offered a wide glance at offerings in a more obscure manner taking on the overall theme of football and The NFL Draft.

NFL Tennessee Titans