Intentional design with a minimalist lens.
Palette is the visual art proxy of artist Jessy Wilson. Palette creates sculptures on canvas inspired by Scandinavian minimalism and Wabi-sabi art. I was tasked with developing the core identity of the palette brand, with an emphasis on logo design.
Client
Palette
Date
2021
Roles
Brand Design
Creative Direction
An Embodiment of Pure Serenity, Space, and Energy
Designed through the lens of greek philosophy, the logo is exceptionally balanced in 3s, further bringing harmony, wisdom, and understanding to the design. It's familiar and welcoming, yet new and modern. It's the past, present, and future. It's an ever evolving, consistent, and blank canvas for the brand to communicate through. The anatomy of the logo shows how the lines, shapes, and words come together to create a unified mark that's consistent through out and can translate across mediums and applications.
