Tennessee Titans | Rooted Collaboration

When the ROOTED team reached out to me in late spring to see if I was interested in the opportunity to partner and collaborate with the NFL's Tennessee Titans for a full licensed apparel collection, it was an easy yes. We ideated and approached the collection through the lens of wearability and the blue collar toughness and grit of the great state of Tennessee. We wanted something that was simple yet had purpose. For the love, for the tough, for Tennessee was my driving motto and inspiration to bring together this collaboration around the Tennessee community.⁣
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From concept and design to FaceTimes to see the samples, Seeing everything come together this past week was incredible, and truly a team effort from the Rooted team. I couldn't be more grateful for this full circle moment to be back In Nashville for the weekend with my love, my mom, and my ROOTED family I spent 3 years with. All for the love, all for the tough, all for Tennessee.

Thank you to everyone that made this effort possible along every step of the way, including but not limited to: The entire Rooted Team for believing in me and allowing me to design and create rich stories, The Tennessee Titans Organization and NFL for an opportunity of a lifetime, and last but not least, the amazing individuals who made my design’s look that much better (Sheryl Crow, Chris Johnson, Anthony Fisker, Jelly Roll, Ernest, Pedro Alvarez, Juuse Saros, John Gotty, Shaala Mosley, Jake Germany, Mike Morales, Kahlil Arnold, D’lisha Davis, Nick Melidis, Tiana Gidley.